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There are 148,014 sites with a better three-month global Alexa traffic rank than Barcode.com, and visitors to the site spend about 38 seconds on each pageview and a total of eight minutes on the site during each visit. While it is ranked #39,662 in the US, where approximately 57% of its visitors are located, it is also popular in Bulgaria, where it is ranked #16,722. Compared with all internet users, Barcode.com's audience tends to be users who browse from school and work; it also appeals more to highly educated women earning over $60,000. Roughly 11% of visits to the site are referred by search engines.
