| Thought leadership, industry voice, and building your business with the Be the Voice podcast | |
| H1 tags : Be the Voice | |
| H2 tags : Stories of thought leadership driving business growth; Blogging should be a core responsibility of a CEO; Social Media Realities: Interview with Patty Azzarello – The Discussion; Social Media Realities: Interview with Patty Azzarello; Putting “Media” back into “Social Media”; Don’t make ads, make news; Changing the image of office supplies; Create experiences people want to share; Creating an association with your brand and another seemingly unrelated industry; Don’t make ads, make news; Word of mouth marketing is a lot easier than you think; Developing the “Andy” brand vs. the company brand; Word of mouth marketing is not that difficult; Word of mouth is a function of customer service; How do you join in the conversation, expand it, and accelerate it?; Not all customers come from marketing efforts; Shift customer service efforts to enhance word of mouth marketing for the same cost; Andy Sernovitz’s advice for companies getting started in word of mouth marketing; Attach yourself to a problem that matters; What does a futurist track?; Does someone set out to be a futurist?; Being a caterer of answers; How to be a conversational chef; Thought leadership without an online presence; Not so comfortable with new media publishing; Tackling charismatic problems; It’s OK to be a dork online; Ahead of the curve on developing content for your business; It’s going to cost you zero; Measure success of influence; Look beyond your current customers – The “Tuned In” methodology; Admire those ahead of you; Blogging for research and writing a new book; You can’t control opinion; David M. Scott is a dork; Begin by listening; Commitment to listening; Taking it slow with big corporations; How to get tons of comments; Biggest misunderstandings about social media; Don’t assume that social media doesn’t exist until you arrive; Be the media rather than surround the media; Be discovered by search engines; Produce content about and for your customers, not yourself; Be the media rather than surround someone else’s content; Custom publishing is not marketing. It’s not about your message points. It’s editorial. It’s storytelling; Pick up the phone and talk to your customers; Learn the art of storytelling, or hire someone who knows it; Impressive content plays; Before you launch a custom publishing project decide how you’re going to measure success; The formula for creating your own media network; Speed to cool; How fast can you get them to say, “cool”?; A solution without a problem or opportunity is irrelevant; People look at your company differently than how you look at yourself, yet no one pays attention to those differences; Be more discoverable by finding the connectors and influencers |
| Last Update : | 25/December/2011 |
| Google PR : | 3 |
| External links : | 119 |
| Archive : | Check how did the site look in the past? |