There are 415,536 sites with a better three-month global Alexa traffic rank than Biotechniques.com. This site is based in the US, and while we estimate that 36% of visitors to the site come from the US, where it is ranked #223,439, it is also popular in India, where it is ranked #196,500. Compared with the overall internet population, BioTechniques appeals more to users who browse from work and school; its audience also tends to consist of childless women aged 25–35 and 45–55 who have postgraduate educations and have incomes over $30,000. The site has a bounce rate of about 55% (i.e., 55% of visits consist of only one pageview).