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There are 10,248 sites with a better three-month global Alexa traffic rank than Bluenile.com. Search engines refer about 18% of visits to it. Relative to the overall population of internet users, the site's audience tends to be Caucasian; it also appeals more to childless women and college graduates earning over $60,000 who browse from work. The site is located in the US, and while Bluenile.com is ranked #1,796 in the US, where we estimate that 76% of its visitors are located, it is also popular in Hong Kong, where it is ranked #1,366.
