Brighter.com is ranked #317,861 in the world according to the three-month Alexa traffic rankings, and approximately 65% of visits to the site are bounces (one pageview only). The site has a relatively good traffic rank in the cities of San Francisco (#39,259) and New York (#44,550). Compared with all internet users, the site appeals more to women; its visitors also tend to consist of moderately educated, childless users earning over $60,000 who browse from school and work. We estimate that 78% of Brighter.com's visitors are in the US, where it has attained a traffic rank of 90,281.