Buyhappier.com is ranked #500,519 in the world according to the three-month Alexa traffic rankings, and the time spent in a typical visit to the site is approximately two minutes, with 61 seconds spent on each pageview. Compared with the overall internet population, the site's users are disproportionately higher-income, and they tend to be childless, moderately educated women aged 35–45 and 55–65 who browse from home. The site has a bounce rate of approximately 67% (i.e., 67% of visits consist of only one pageview). We estimate that 71% of visitors to Buyhappier.com come from the US, where it has attained a traffic rank of 169,463.
