There are 337,799 sites with a better three-month global Alexa traffic rank than C4vct.com. Compared with all internet users, this site appeals more to users who browse from school and home; its audience also tends to consist of childless, less affluent women aged under 35 and 45–55 who have no postgraduate education. It has a bounce rate of approximately 84% (i.e., 84% of visits consist of only one pageview), and the fraction of visits to it referred by search engines is about 20%. While we estimate that 49% of C4vct.com's visitors are in the US, where it is ranked #151,411, it is also popular in Canada, where it is ranked #99,723.