There are 415,461 sites with a better three-month global Alexa traffic rank than Childstats.gov. Compared with the overall internet population, the site's audience tends to be users who browse from school; it also appeals more to both uneducated and highly educated, both high- and low-income men aged under 25 and 45–65 who have more children. The site belongs to the “Children, Youth and Family” category of sites. While we estimate that 35% of Childstats.gov's visitors are in the US, where it is ranked #262,078, it is also popular in Indonesia, where it is ranked #49,896. About 59% of visits to it consist of only one pageview (i.e., are bounces).