Choosemyplate.gov has a three-month global Alexa traffic rank of 48,093, and visitors to the site view 4.4 unique pages each day on average. Roughly 37% of visits to the site are bounces (one pageview only). Compared with all internet users, the site's users are disproportionately female, and they tend to be moderately educated users earning between $30,000 and $100,000 who have more children and browse from home. Choosemyplate.gov is relatively popular among users in the cities of Milwaukee (where it is ranked #3,450), Raleigh-Durham (#5,906), and Hartford (#6,052).