Colortools.net's three-month global Alexa traffic rank is 577,532. While this site is ranked #266,777 in the US, where roughly 40% of its visitors are located, it is also popular in Canada, where it is ranked #117,806. Compared with internet averages, it appeals more to users who have incomes between $60,000 and $100,000; its audience also tends to consist of childless women aged under 35 and 45–55 who browse from home. Visitors to the site view an average of 1.5 unique pages per day, and the fraction of visits to Colortools.net referred by search engines is approximately 41%.