There are 138,802 sites with a better three-month global Alexa traffic rank than Easycabs.com. Compared with all internet users, its audience tends to be users who have postgraduate educations; it also appeals more to childless men between the ages of 25 and 35 who browse from work and have incomes between $30,000 and $100,000. The fraction of visits to the site referred by search engines is about 36%. Easycabs.com is relatively popular among users in the cities of Thana (where it is ranked #644), Gurgaon (#2,560), and Bangalore (#5,139). We estimate that 95% of the site's visitors are in India, where it has attained a traffic rank of 12,663.