EConsumer.gov is ranked #393,740 in the world according to the three-month Alexa traffic rankings. While the site is ranked #241,331 in the US, where we estimate that 25% of its visitors are located, it is also popular in China, where it is ranked #171,205. Relative to the overall population of internet users, the site's users tend to be aged 25–35 and over 65, and they are disproportionately men earning less than $30,000 who have more children and browse from home. The site's visitors view an average of 2.5 unique pages per day. Econsumer.gov belongs to the “Consumer Information” category.