Entrepreneurial Solutions for Prosperity in BoP Markets by Eric Kacou
There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a “survival trap” that keeps them small, inefficient, and
Keywords : Entrepreneurship,
Enterprise,
Entrepreneur,
Africa,
BOP,
Innovation,
Leadership,
Entrepreneurs,
Base of the Pyramid,
Bottom of the Pyramid,
Dynamic Markets,
Prosperity,
Intelligent Capital,
Survival Trap,
Emerging markets,
Economic Developm
