| ExchangeWire.com: Tracking Ad Trading and the Exchange Marketplace | |
| Tracking Ad Trading and the Exchange Marketplace | |
| Keywords : ad exchanges, exchange marketplace, ad networks, ad trading, media trading, yield optimisation | |
| H1 tags : Laurent Cordier Discusses Growth Of AdX Volumes In Europe, European RTB Trends, And The Potential Of Real-Time Video Inventory; Joe Apprendi, CEO, Collective, Discusses The Recent WebTV Acquisition And The Growth In The Online Video Market; Where To Now For The Ad Network? Senior Ad Net Execs Discuss The State Of The Present Model; Whither The Ad Network? Industry Insiders Debate Some Of The Critical Challenges Facing The Predominant Ad Net Model; Ros Allison Director of VivaKi Nerve Center, Australia, Gives Some Insight Into The Growth Of The Local Exchange Marketplace; Ciaran McConaghy Speaks About Attribution In Display, Moving Beyond CTR, And The Agency Approach To Attributing Conversion Credit; EU Self-Regulation Arrives On Cue As UK Government Throws Weight Behind Industry Self-Regulation; Speakers Confirmed For Ad Trading Summit Singapore, June 15; Kevin Tan Discusses The New Tectonic Offering And Partnership With Red Aril; ExchangeWire Launches Dedicated APAC Vertical To Cover Asia-Pacific Exchange Marketplace |
| Last Update : | 08/September/2011 |
| Google PR : | 5 |
| Indexed pages : | 983 |
| Internal links : | 63 |
| External links : | 20 |
| Archive : | Check how did the site look in the past? |