Firebrandcigs.com has a three-month global Alexa traffic rank of 1,434,109, and approximately 72% of visits to the site consist of only one pageview (i.e., are bounces). The site has a relatively good traffic rank in the city of Lexington (#1,303), and the fraction of visits to Firebrandcigs.com referred by search engines is roughly 5%. The site has attained a traffic rank of 286,905 among users in the US, where almost all its audience is located.