Folj.com has a three-month global Alexa traffic rank of 471,528. Compared with the overall internet population, the site's audience tends to be under the age of 25; it also appeals more to less affluent, childless, moderately educated women browsing from school and work. The site has been online since 2006. Folj.com is based in the US. While approximately 24% of the site's visitors are in India, where it is ranked #152,066, it is also popular in the UK, where it is ranked #141,271.