Gather.com's three-month global Alexa traffic rank is 2,400. While the site is ranked #1,301 in the US, where roughly 41% of its visitors are located, it is also popular in the Philippines, where it is ranked #185. Relative to the overall population of internet users, the site's audience tends to be Caucasian; it also appeals more to moderately educated, childless women browsing from home who have incomes over $30,000. The time spent in a typical visit to Gather is approximately three minutes, with 50 seconds spent on each pageview. The site is in the “Social Networking” category of websites.