Generalatlantic.com is ranked #319,788 in the world according to the three-month Alexa traffic rankings. Relative to the overall population of internet users, this site's users are disproportionately high-income, and they tend to be childless men browsing from work who have postgraduate educations. While approximately 39% of the site's visitors are in the US, where it is ranked #173,086, it is also popular in India, where it is ranked #169,148. The site has been online since 1999. Generalatlantic.com has a bounce rate of about 38% (i.e., 38% of visits consist of only one pageview).