There are 31,527 sites with a better three-month global Alexa traffic rank than Giant-bicycles.com. Relative to the overall population of internet users, the site appeals more to men; its audience also tends to consist of highly educated Caucasians browsing from work who have incomes between $30,000 and $100,000. While the site is ranked #35,897 in the US, where approximately 17% of its visitors are located, it is also popular in South Africa, where it is ranked #5,374. Giant-bicycles.com's content places it in the “Cycling” category. The site's visitors view 6.7 unique pages each day on average.