Gopro.com has a three-month global Alexa traffic rank of 6,222. Compared with internet averages, the site's users are disproportionately Caucasian, and they tend to be childless, moderately educated men under the age of 45 who browse from work. The site is particularly popular among users in the city of Salt Lake City (where it is ranked #1,080). While the site is ranked #2,787 in the US, where roughly 40% of its visitors are located, it is also popular in Australia, where it is ranked #2,540. Roughly 31% of visits to Gopro.com consist of only one pageview (i.e., are bounces).