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Grist.org has a three-month global Alexa traffic rank of 16,926. This site has been online for at least eleven years, and while the site is ranked #4,745 in the US, where we estimate that 67% of its visitors are located, it is also popular in Canada, where it is ranked #4,399. Compared with all internet users, the site appeals more to Caucasians; its visitors also tend to consist of highly educated, childless women aged 25–35 and over 45 who browse from work. Grist.org's visitors view an average of 1.6 unique pages per day.