Gumgum.com's three-month global Alexa traffic rank is 19,259. Compared with the overall internet population, this site appeals more to African Americans; its visitors also tend to consist of moderately educated, childless, both high- and low-income men browsing from home. While it is ranked #9,165 in the US, where about 41% of its visitors are located, it is also popular in Serbia, where it is ranked #1,276. The site has a bounce rate of approximately 33% (i.e., 33% of visits consist of only one pageview), and visitors to Gumgum.com spend approximately 41 seconds on each pageview and a total of two minutes on the site during each visit.