Hipmunk.com has a three-month global Alexa traffic rank of 16,038. Visitors to it view an average of 1.2 unique pages per day. Relative to the overall population of internet users, this site appeals more to Caucasians; its audience also tends to consist of childless, highly educated men earning over $60,000 who browse from work. While about 57% of visitors to the site come from the US, where it is ranked #6,228, it is also popular in Myanmar, where it is ranked #87, and Hipmunk.com is relatively popular among users in the city of Yangon (where it is ranked #76).
