Homepath.com's three-month global Alexa traffic rank is 14,124. While it is ranked #3,309 in the US, where about 94% of its visitors are located, it is also popular in Bangladesh, where it is ranked #3,102. The site has a bounce rate of about 23% (i.e., 23% of visits consist of only one pageview). Relative to the overall population of internet users, the site appeals more to African Americans; its audience also tends to consist of moderately educated women over the age of 35 who have incomes over $30,000 and browse from home. Homepath.com has been online since 1996.
