Horm.org is ranked #405,490 in the world according to the three-month Alexa traffic rankings. While we estimate that 27% of the site's visitors are in India, where it is ranked #118,247, it is also popular in Iran, where it is ranked #29,732. Relative to the overall population of internet users, the site appeals more to users who browse from home and school; its audience also tends to consist of childless men earning less than $30,000. Horm.org has a bounce rate of approximately 55% (i.e., 55% of visits consist of only one pageview). The site is based in the UK.