There are 15,299 sites with a better three-month global Alexa traffic rank than Identifont. The site has been online for at least twelve years. Compared with the overall internet population, the site's audience tends to be Caucasian; they are also disproportionately childless college graduates browsing from school and work who have incomes under $100,000. Roughly 44% of visits to Identifont consist of only one pageview (i.e., are bounces). While roughly 28% of its visitors are in the US, where it is ranked #11,258, it is also popular in Australia, where it is ranked #5,534.