Intrum.com is ranked #177,488 in the world according to the three-month Alexa traffic rankings. We estimate that 23% of its visitors are in Finland, where it has attained a traffic rank of 2,965. Relative to the overall population of internet users, the site appeals more to users who have postgraduate educations; its audience also tends to consist of men between the ages of 35 and 45 who have incomes between $60,000 and $100,000 and have more children. The site has a relatively good traffic rank in the cities of Voorburg (#65), Kloten (#81), and Helsinki (#1,111). The time spent in a typical visit to Intrum.com is about five minutes, with 51 seconds spent on each pageview.