Itsnotbadatall.com has a three-month global Alexa traffic rank of 281,286. Compared with all internet users, the site's audience tends to be users who browse from home and school; they are also disproportionately more educated women aged under 25 and 35–45 who have more children and have incomes under $60,000 and over $100,000. Search engines refer about 44% of visits to the site. While the site is ranked #183,271 in the US, where roughly 41% of its visitors are located, it is also popular in the UK, where it is ranked #182,191, and visitors to Itsnotbadatall.com view 2.9 unique pages each day on average.