There are 315,034 sites with a better three-month global Alexa traffic rank than Links.com, and visitors to it spend roughly 66 seconds on each pageview and a total of three minutes on the site during each visit. While the site is ranked #272,893 in the US, where about 24% of its visitors are located, it is also popular in China, where it is ranked #108,045. Compared with internet averages, it appeals more to men; its visitors also tend to consist of both uneducated and highly educated, childless people browsing from school and home. Links.com's visitors view an average of 2.6 unique pages per day.