Live Earth creates engaging events and media that challenge global leaders, local communities and every individual to actively participate in solving our planet's urgent environmental crises.
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Liveearth.org has a three-month global Alexa traffic rank of 861,872. The site has attained a traffic rank of 304,923 among users in the US, where approximately 47% of its audience is located. Compared with all internet users, its users tend to be aged under 25 and 55–65, and they tend to be childless, highly educated women browsing from work who have incomes under $30,000 and over $60,000. Visitors to the site spend roughly 48 seconds on each pageview and a total of 76 seconds on the site during each visit, and roughly 37% of visits to Liveearth.org are referred by search engines.