LiveScience has a three-month global Alexa traffic rank of 5,321. The time spent in a typical visit to the site is roughly two minutes, with 85 seconds spent on each pageview. We estimate that 55% of visitors to it come from the US, where it has attained a traffic rank of 2,098. The site is particularly highly ranked in the cities of Salt Lake City (#1,090) and Phoenix (#1,856). Compared with all internet users, LiveScience's users are disproportionately Caucasian, and they tend to be childless, moderately educated women aged under 25 and over 45 who browse from home.