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Madmimi.com's three-month global Alexa traffic rank is 3,843. While we estimate that 42% of visitors to it come from the US, where it is ranked #1,892, it is also popular in South Africa, where it is ranked #1,170. Compared with the overall internet population, the site appeals more to Caucasians; its audience also tends to consist of highly educated women browsing from work who have incomes over $30,000. The fraction of visits to the site referred by search engines is roughly 3%, and Madmimi.com is particularly highly ranked in the cities of Lagos (#781) and New York (#797).
