There are 277,227 sites with a better three-month global Alexa traffic rank than Marthabeck.com. Compared with the overall internet population, the site appeals more to women; its audience also tends to consist of childless people earning over $60,000 who browse from home. Search engines refer roughly 20% of visits to the site. Marthabeck.com has attained a traffic rank of 58,167 among users in the US, where we estimate that 80% of its audience is located. The site is relatively popular among users in the cities of Chicago (where it is ranked #17,881), San Francisco (#29,240), and New York (#41,534).