Matthewhollett.com has a three-month global Alexa traffic rank of 1,386,597. Compared with internet averages, the site's audience tends to be under the age of 25; it also appeals more to both high- and low-income, childless, moderately educated men browsing from home. Visitors to the site spend approximately 71 seconds on each pageview and a total of two minutes on the site during each visit, and the site has been online since 2004. Approximately 65% of visitors to Matthewhollett.com come from the US, where it has attained a traffic rank of 514,970.