Nicolerushin.com is ranked #335,071 in the world according to the three-month Alexa traffic rankings, and it is relatively popular among users in the cities of London (where it is ranked #1,391) and Atlanta (#2,458). Compared with all internet users, the site appeals more to users who are between the ages of 35 and 65; its visitors also tend to consist of higher-income, both uneducated and highly educated women browsing from home. The fraction of visits to Nicolerushin.com referred by search engines is about 5%, and about 78% of its visitors are in the US, where it has attained a traffic rank of 58,411.