There are 30,961 sites with a better three-month global Alexa traffic rank than Niemanlab.org, and while the site is ranked #12,443 in the US, where we estimate that 41% of its visitors are located, it is also popular in South Africa, where it is ranked #7,146. The site is relatively popular among users in the cities of Cape Town (where it is ranked #3,131) and Minneapolis-St Paul (#3,560). Roughly 8% of visits to the site are referred by search engines. Visitors to Niemanlab.org view 1.3 unique pages each day on average.