There are 445,118 sites with a better three-month global Alexa traffic rank than Ninja.com. Compared with the overall internet population, this site appeals more to users who browse from home; its audience also tends to consist of men earning less than $30,000 who are not college graduates and have more children. Visitors to the site spend about 40 seconds on each pageview and a total of 85 seconds on the site during each visit. Ninja is relatively popular among users in the cities of Houston (where it is ranked #15,011), Los Angeles (#34,428), and San Francisco (#57,238). Approximately 60% of visitors to it come from the US, where it has attained a traffic rank of 145,322.