Patton.com's three-month global Alexa traffic rank is 395,626. While the site is ranked #478,874 in the US, where we estimate that 19% of its visitors are located, it is also popular in the UK, where it is ranked #156,972. The site is relatively popular among users in the city of Reading (where it is ranked #1,968). The fraction of visits to Patton.com referred by search engines is roughly 28%. Compared with the overall internet population, the site appeals more to men; its audience also tends to consist of highly educated people browsing from work who have incomes between $30,000 and $60,000 and have more children.