Sciencealert.com.au's three-month global Alexa traffic rank is 178,307. Compared with internet averages, it appeals more to users who are aged 25–35 and 45–65; its audience also tends to consist of both uneducated and highly educated, childless women earning over $100,000. While this site is ranked #3,448 in Australia, where we estimate that 48% of its visitors are located, it is also popular in Sri Lanka, where it is ranked #2,100. The site belongs to the “Breaking News” category of websites. Search engines refer approximately 6% of visits to Sciencealert.com.au.
