| Measuring Social Brand Value | |
| Brand managers need a reliable approach to measure their marketing efforts, and the possibility to justify marketing expenditures in digital channels. We offer a new approach for measuring, analyzing, and predicting a brand’s equity in Social Media also k | |
| Keywords : Social, Brand, Value, Equity, Social Brand Value, Social Brand Index |
| Last Update : | 23/October/2011 |
| Google PR : | 2 |
| Indexed pages : | 674 |
| Internal links : | 104 |
| External links : | 19 |
| Archive : | Check how did the site look in the past? |