Social Marketing Panorama | |
The purpose of this blog is to offer a 360 degree view of social marketing (as defined by Kotler & Zaltman [1971]--using commercial marketing principles to remedy social problems!), the issues it addresses, the solutions it offers and the environment | |
Keywords : social marketing, marketing, social change, behavior change, public health, environment, non-profit, |
Last Update : | 24/December/2011 |
Google PR : | 4 |
Internal links : | 133 |
External links : | 73 |
Archive : | Check how did the site look in the past? |