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Specialized.com has a three-month global Alexa traffic rank of 19,930, and the site is located in the US. Relative to the overall population of internet users, it appeals more to men; its visitors also tend to consist of higher-income, childless college graduates browsing from work and school. Specialized is relatively popular among users in the city of Santiago (where it is ranked #218), and while the site is ranked #11,167 in the US, where we estimate that 33% of its visitors are located, it is also popular in Dominican Republic, where it is ranked #1,214.