Sunbeam.com is ranked #415,070 in the world according to the three-month Alexa traffic rankings. Compared with all internet users, the site's audience tends to be female; they are also disproportionately users over the age of 45 who browse from home and have incomes between $60,000 and $100,000. The fraction of visits to the site referred by search engines is about 37%. The site has a bounce rate of roughly 34% (i.e., 34% of visits consist of only one pageview), and while about 64% of visitors to Sunbeam.com come from the US, where it is ranked #125,200, it is also popular in Canada, where it is ranked #69,369.