There are 308,876 sites with a better three-month global Alexa traffic rank than Swapmamas.com. Relative to the overall population of internet users, the site's users are disproportionately female, and they tend to be people under the age of 35 who have more children and have incomes between $30,000 and $100,000. The site has attained a traffic rank of 57,053 among users in the US, where we estimate that 94% of its audience is located. Swapmamas.com has a bounce rate of roughly 13% (i.e., 13% of visits consist of only one pageview), and search engines refer approximately 3% of visits to this site.
