Tennis-warehouse.com has a three-month global Alexa traffic rank of 10,933. Relative to the overall population of internet users, its users are disproportionately Caucasian, and they tend to be highly educated, childless men earning over $100,000 who browse from school and home. The site is relatively popular among users in the cities of Springfield-Holyoke (where it is ranked #168), Perth (#605), and Washington (DC) (#1,937). About 21% of visits to the site are referred by search engines, and Tennis-warehouse.com has been online for more than fifteen years.