The-profit-platform.com is ranked #14,332 in the world according to the three-month Alexa traffic rankings, and roughly 53% of visits to the site consist of only one pageview (i.e., are bounces). While roughly 39% of the site's visitors are in the US, where it is ranked #3,998, it is also popular in South Africa, where it is ranked #2,325. The site is relatively popular among users in the cities of Staffanstorp (where it is ranked #4) and Brisbane (#1,171). Relative to the overall population of internet users, The-profit-platform.com's audience tends to be over the age of 45; they are also disproportionately Caucasians and men browsing from home who are not college graduates and have incomes under $100,000.