Watchthatpage.com's three-month global Alexa traffic rank is 172,965. Relative to the overall population of internet users, the site's users tend to browse from work, and they are disproportionately men aged 35–45 and 55–65 who have postgraduate educations and have incomes between $30,000 and $100,000. The site is relatively popular among users in the cities of Göteborg (where it is ranked #858) and Toulouse (#2,440). While Watchthatpage.com is ranked #159,667 in the US, where we estimate that 17% of its visitors are located, it is also popular in Sweden, where it is ranked #10,530. The site has been online for more than ten years.