Whatsthecost.com has a three-month global Alexa traffic rank of 673,462. Relative to the overall population of internet users, the site's users tend to be between the ages of 25 and 35, and they are disproportionately childless, highly educated women earning between $30,000 and $100,000 who browse from home. The site is located in the UK. While we estimate that 46% of Whatsthecost.com's visitors are in the US, where it is ranked #260,916, it is also popular in the UK, where it is ranked #71,251. The fraction of visits to the site referred by search engines is approximately 33%.