Whitepage.com has a three-month global Alexa traffic rank of 385,759. While about 60% of this site's visitors are in the US, where it is ranked #81,524, it is also popular in Vietnam, where it is ranked #20,319. This site has been online since 1996. It has a bounce rate of about 12% (i.e., 12% of visits consist of only one pageview). Relative to the overall population of internet users, Whitepage.com's audience tends to be female; they are also disproportionately moderately educated, childless, higher-income users browsing from work.