There are 74,427 sites with a better three-month global Alexa traffic rank than Zipmap.net. The time spent in a typical visit to the site is about two minutes, with 60 seconds spent on each pageview. This site has attained a traffic rank of 13,417 among users in the US, where we estimate that 88% of its audience is located. Compared with all internet users, Zipmap.net appeals more to users who are higher-income; its visitors also tend to consist of moderately educated, childless women between the ages of 35 and 65 who browse from work. It has a relatively good traffic rank in the cities of Portland (OR) (#5,314), Tampa (#7,620), and San Diego (#8,150).